Providers of market research services centered on the Asian market (Japan, China, India, Indonesia). Locate a company to conduct international market research in or about Asia, Japan, China, India, Indonesia and the far east.
The Best Branding Practices in China reports focus on how brands become strong in the Chinese market. For the luxury issue, Labbrand and Linkflunce jointly conducted research on the ranking of luxury brands online.
There has been much discussion globally in the past year or two on how important it is for brands to be present on mobile networks and applications. It is often said that brands need a “mobile strategy”. Rather, what is needed is a comprehensive and informed brand strategy.
Many global research firms get trapped in a pitfall in designing the Japan leg of the global research project. "Consistent What and Differing How" is a norm one should always adhere to in global research projects that contain field research across many countries. More often than not, we need to adjust the specifics prescribed at the global level "What" to yield the best result from the research work in Japan. In this series of articles, I will shed a light on how we should deal with the "How" pa