GreenBook, The Guide for Buyers of Marketing Research.

Gongos, Inc.

Article October, 2017 Source: Gongos, Inc.

The very notion of the “customer” is so deeply limiting that it calls for a broader lens by which to gain understanding. Learn about Gongos’ Human Decision-Making Framework to comprehend the rational, emotional and physical dimensions of consumer-based decisions.

Leap Research & Innovation

Article August, 2013

Experience innovation’s key attraction lies in its ability to pioneer paradigms and to uncover inventive ways to attract and satisfy customers. It’s also developmental in nature, which means that it points to the creation of new features, unique benefits, fresh processes and original formats.

GutCheck

Media July, 2013

P&G’s Alexandra Warbasse recapped her team’s use of GutCheck to deliver an on-demand research community for a 2-day path-to-purchase study on Cyber Monday fragrance shoppers.

Insights in Marketing

Press Release June, 2013

Tinesha Craig and Chad Hinkle from Insights in Marketing, LLC’s i-on-Women™ team, won the 2013 best speaker award at the Ninth Annual M2W® – The Marketing to Women Conference.

Leap Research & Innovation

Article June, 2013

Inspiration gives you a new lens of focus, allowing you to isolate insights that are striking and compelling. Inspiration isn’t easy, and it isn’t automatic. Here are some tips for fostering inspiration.

Michael Francesco Alioto, Ph.D., Gongos Research

Article September, 2012

It’s not an exaggeration to say that the U.S. society is undergoing a radical upheaval. Our culture is being overtaken by a more homogeneous society driven by an enhanced rate of technology-based connectivity. Ideas and innovations are rapidly diffusing across groups, cultures and geography.

Face

Article June, 2012

As brands are increasingly focusing on ‘publishing’ content on the web, and building communities of people who engage with and share that content, the question remains, exactly what impact does that earned engagement have on brand equity and product purchase?

Ken Parker, QRCA

Article February, 2012

What data collection methods are best to address the underpinning pillars of behavioural economics?

AMP Agency

White Paper September, 2011

Join AMP Agency as we travel the Path to Purchase. Get into shoppers' heads to learn what happens before they buy. Discover what information they're looking for, what affects their decision to purchase and how to attain their loyalty.

Civicom, Inc.

Case Study August, 2011

A drug marketer wanted to evaluate how well an existing and popular medication would be received by potential users. Civicom created a multi-layered solution combining Civicom’s InSitu™ Mobile Telephone Audio Diaries, Chatterbox™ Board, and Web-Enabled Focus Group Tools.