The leading companies that offer B2B market research services related to reaching Business Executives & Professionals. Review and compare vendors able to conduct a research project associated with white collar workets, professionals, government workers, etc.
SunPower, a top solar panel company with retail in over 20 countries worldwide approached Provoke Insights to conduct an annual survey on the solar consumer purchase journey. The company was looking for research that would better understand the company’s process compared to the competition.
One of the leading rental truck companies in the United States (with hundreds of locations) was working with a marketing agency to rebrand its commercial rental communications. The company wanted to stand out from the competition and understand what emotional and functional factors would drive br
An award-winning global B2B software company that automates the sales cycle (from quote to renewal), approached Provoke Insights to conduct breakthrough thought leadership research that examines the changing retail landscape. With five thousand employees wanted to be seen as a leader in the sales
Blockchain has come a long way from Crypto and Bitcoin. There is now a broader understanding of new Use Cases. Now, Blockchain has the capability to benefit the Retail and Food and Beverage industries.
Traditionally, the center of a grocery store contains packaged goods that are shelf stable while the perimeter of the store contains fresh items including produce, meat and seafood, deli, and bakery items. These fresh items tend to be higher margin items for the stores but much is not packaged, w
Greif Inc., a world leader in industrial packaging and services, formulates a specific sales strategy for each individual client as part of their overall account planning process. To further strengthen this process, the company decided that a customer needs analysis based on ‘The Voice of t
For generations, the field of medical science has relied on glass containers for a multitude of reasons. Such is the case for diagnostic reagents* used in laboratory testing. A viable option to glass— due to risk of breakage and its associated high cost—is advanced plastic bottles tha
Cyphort, a leading cybersecurity software provider, needed to understand how cybersecurity professionals use their SIEM systems (Security Information and Event Management). The company wanted to explore perceptions of security analytics capabilities and understand gaps in the current technol
A national consumer goods company who typically does online surveys with retail shoppers was concerned that they were only collecting feedback from customers AFTER the purchase had been made. They were looking for a quick, agile, inexpensive solution that would enable them to get feedback during
Those in positions of influence in the B-to-C space are challenged with communicating consumer-based information upward and outward to fuel crucial decision making. The internalization of this knowledge, often laden with complex primary and behavioral data, requires new collaborative approaches between seekers, scientists and curators.
They are brands you don't recognize, yet they have global market shares greater than 50%. This article describes the concept of "Hidden Champions" and gives examples of companies achieving this classification.
Josh Mendelsohn, VP Marketing, Chadwick Martin Bailey, Inc.
Here are three simple ways to ensure your qualitative projects pay off with truly useful results. Read quotes directly from researchers regarding feedback on the proposal, the report and industry knowledge.
The sweet spot of competitive positioning ensures your brand is relevant to the target audience and differentiated from the competition. This article from Sawtooth Technologies pinpoints ways to position your brand, particularly in the business-to-business market.
Business-to-Business markets often neglect the importance of opinion and perception among B2B stakeholders. But, understanding perception is crucial as it impacts the decision to invest in certain areas, the willingness of supply chain links to work together and countless daily activities dependent on having appropriate perceptions. In today's B2B markets, perceptions are enhanced, developed and sustained through the following vehicles.
The business-to-business market differs in key areas from business-to-consumer research and requires a unique approach in terms of market research. DJS Research Ltd details the differences and the appropriate method for conducting research.
Listening to custumers requires a more proactive and targeted approach than collecting surveys. Customers genuinely appreciate being asked for feedback and it serves as brand reinforcement. Business-to-Business customer feedback is just as necessary but less frequently utilized. Loren Brown of Geo Strategy Partners encourages a thorough feedback environment in this article about listening to your customers.