The leading brand market research companies that identify a brand's assets and liabilities (= brand equity) within its competitive framework. Find vendors that help you determine brand equity through tangible data (i.e. how well it performs) as well as abstract dimensions (i.e. consumer perception and brand association).
Companies spend millions to measure and track brand equity with various measures of awareness, familiarity, favorability, and trust, but there’s a fundamental problem with this approach – these metrics alone don’t reliably predict market share. See how Rockbridge Associates has solved this problem and is able to provide a true view of brand equity that is proven to link to future behavior and ultimately market share.
The Best Branding Practices in China reports focus on how brands become strong in the Chinese market. For the luxury issue, Labbrand and Linkflunce jointly conducted research on the ranking of luxury brands online.
As brands are increasingly focusing on ‘publishing’ content on the web, and building communities of people who engage with and share that content, the question remains, exactly what impact does that earned engagement have on brand equity and product purchase?
There has been much discussion globally in the past year or two on how important it is for brands to be present on mobile networks and applications. It is often said that brands need a “mobile strategy”. Rather, what is needed is a comprehensive and informed brand strategy.