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Brand Research | Brand Equity

Market research companies that identify a brand's assets and liabilities (= brand equity) within its competitive framework. Find vendors that help you determine brand equity through tangible data (i.e. how well it performs) as well as abstract dimensions (i.e. consumer perception and brand association).

41 results are displayed in randomized alpha order, starting with "S", after featured listings.

RTi Research
RTi Research

Full service Top 50 MR agency with 30+ yr proven track record of combining the best of boutique thinking & service w/ large multinational capabilities

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Related Articles

From Mind Share to Market Share

Rockbridge Associates

Companies spend millions to measure and track brand equity with various measures of awareness, familiarity, favorability, and trust, but there’s a fundamental problem with this approach – these metrics alone don’t reliably predict market share. See how Rockbridge Associates has solved this problem and is able to provide a true view of brand equity that is proven to link to future behavior and ultimately market share.

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TolunaMobile: Ad Testing TolunaMobile: Ad Testing


An MR agency wanted to understand the excitement around the Olympics, and for those who were going to watch, conduct a follow-up study during the Olympics testing awareness of who were the 2012 Olympics sponsors.

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Best Branding Practices in China: Luxury Industry Best Branding Practices in China: Luxury Industry


The Best Branding Practices in China reports focus on how brands become strong in the Chinese market. For the luxury issue, Labbrand and Linkflunce jointly conducted research on the ranking of luxury brands online.

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Tapping the Potential of Facebook Fan Pages Tapping the Potential of Facebook Fan Pages


Social media marketing is no longer an experimental field. With fans 5 times more likely to make a purchase than non-fans, many “best in class” companies now view their social media activity from a strategic perspective.

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