Leading brand research companies that conduct longitudinal studies to examine the attitudes toward and awareness of a brand over a period of time. Locate a firm to periodically update brand image data by tracking consumer impressions of the brand as well as the product or service it offers.
The Best Branding Practices in China reports focus on how brands become strong in the Chinese market. For the luxury issue, Labbrand and Linkflunce jointly conducted research on the ranking of luxury brands online.
For decades, projective techniques have only been available for in-person studies. However, the relatively recent emergence of online platforms for conducting qualitative research has created a fantastic new arena for administering projective exercises via online methods.
Marketing Fray sat down with Copernicus' Eric Paquette, a senior vice president at the firm who's leading the digital charge, and posed three questions about how and what marketers can do to make good digital marketing decisions.
Companies are turning to online research communities for decision-making advantage; harnessing the power of communities but applying them to the research process. The true ‘end-to-end’ community allows meaningful dialogue between organisation and participant via an engaging member website with multiple dialogue channels. Here are guidelines for designing and managing online communities.
Marketers have lost control of certain aspects of brand communication - it is no longer enough to identify and communicate one brand position. Brands now target specific groups of consumers to ensure their message is relevant, compelling and motivating. One of the most important steps is using customer input, as described in this article.
Brand tracking studies often miss key areas of design and data collection, resulting in poor campaign results. Building effective studies involves individual customization and incorporating external factors that affect data. Develop a successful program with insights from Chadwick Martin Bailey, Inc.