Leading market research vendors that study and evaluate levels of brand loyalty and brand satisfaction. Choose a company that assess brand interest and commitment of those who use a category and/or a brand within that category. Dedication to and satisfaction with a brand may be affected by marketing, advertising volume, promotion strategies, etc.
See how Rockbridge Associates utilizes a scientifically proven means-end approach to uncover consumers’ underlying motives and decision processes, which enables clients to create powerful communications that move consumers to action and build brand loyalty.
For decades, projective techniques have only been available for in-person studies. However, the relatively recent emergence of online platforms for conducting qualitative research has created a fantastic new arena for administering projective exercises via online methods.
If you work for a company like most, a significant portion of your research budget is dedicated to a customer feedback, performance, or satisfaction program. Are you getting the return (in insight) you are making for the investment you’re making?
Brands strive to build an emotional connection with consumers, but how many consumers actually respond to these efforts? This article reveals findings from a study of U.S. consumers about emotional connection to brands.
This newsletter article discusses how Millennials differ from other target segments and require marketing efforts that fit their particular perspective. Building on this general knowledge, learning how target prospects in this generation specifically connect with your brand is key.