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Brand Research | Brand Loyalty & Satisfaction

Market research vendors that study and evaluate levels of brand loyalty and brand satisfaction. Choose a company that assess brand interest and commitment of those who use a category and/or a brand within that category. Dedication to and satisfaction with a brand may be affected by marketing, advertising volume, promotion strategies, etc.

34 results are displayed in randomized alpha order, starting with "F", after featured listings.

ZappiStore
ZappiStore

ZappiStore delivers same day results from leading research agencies with automated self-service tools that help make market research easy.

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BrandIQ
BrandIQ

BrandIQ is a dynamic custom brand strategy, consumer research and innovation consultancy.

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Brandtrust
Brandtrust

Brandtrust is a research and strategy firm that utilizes applied social and behavioral sciences to solve complex business challenges.

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Clearworks
Clearworks

We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.

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Decision Point
Decision Point

Make confident decisions with Decision Point - experienced researchers and marketers specializing in ethnographies, advanced analytics and marketing.

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Understanding Consumer Decision-Making with Means-End Research

Rockbridge Associates

See how Rockbridge Associates utilizes a scientifically proven means-end approach to uncover consumers’ underlying motives and decision processes, which enables clients to create powerful communications that move consumers to action and build brand loyalty.

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CMO Challenge: Leveraging Internal and External Communities

Virtual Incentives

Virtual Incentives and Loyalty360, have released the CMO Challenge Report. The study posed questions to CMOs and marketing experts at leading brands, including "What are the challenges and opportunities to effectively leveraging internal and external communities in your loyalty, customer experience or VOC processes?” Instead of an overview of response statistics, the report gives in-depth answers from executives at brands like Samsung, Wyndam, Charles Schwab and many more. I thought you might find their insights helpful for any upcoming editorial coverage you are doing on the topic of customer loyalty or building communities.

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Tapping the Potential of Facebook Fan Pages Tapping the Potential of Facebook Fan Pages

QuestBack

Social media marketing is no longer an experimental field. With fans 5 times more likely to make a purchase than non-fans, many “best in class” companies now view their social media activity from a strategic perspective.

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Mobile Research - Stepping Ahead Mobile Research - Stepping Ahead

Simon Wainwright & Fiona Blades, MESH

T-Mobile needed to understand how multiple campaigns were working by each element as well as impacting on the brand. View the case study presented at the MRS Online Methods Conference in 2011.

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Do you care about your customers? Really care? Do you care about your customers? Really care?

Judy Melanson, Chadwick Martin Bailey

If you work for a company like most, a significant portion of your research budget is dedicated to a customer feedback, performance, or satisfaction program. Are you getting the return (in insight) you are making for the investment you’re making?

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Customer Loyalty & Shareholder Value

Customer Lifecycle, LLC

In order for customer loyalty initiatives to truly add wealth to an organization, those initiatives must be filtered through the lens of shareholder value. By using an Economic Profit approach, a company can begin the process of analyzing its customers, as well as its customer loyalty initiatives, based on shareholder value.

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Inside the Buy

AMP Agency

Join AMP Agency as we travel the Path to Purchase. Get into shoppers' heads to learn what happens before they buy. Discover what information they're looking for, what affects their decision to purchase and how to attain their loyalty.

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