Leading market research companies evaluating brand positioning and a related communication strategy to position a brand within a category. Find firms to conduct research to determine the most effective brand positioning and strategic marketing efforts to achieve it.
An award-winning optical technology company was planning its launch for its smart device in the United States, as well as across the globe. The company approached Provoke Insights to help understand the market potential within the United States, as well as understand which countries to enter in t
SunPower, a top solar panel company with retail in over 20 countries worldwide approached Provoke Insights to conduct an annual survey on the solar consumer purchase journey. The company was looking for research that would better understand the company’s process compared to the competition.
A fin-tech company in its validation phase was looking to conduct market research in order to understand market potential, understand its target audience, and determine the ideal marketing channels and messages. The fin-tech company works with brokers, companies, and funds to create a clearer dia
An award-winning global investing platform wanted to better understand its global perception compared to its competition. The brand sought to understand the impacts of its advertising and PR initiatives in 11 countries: Australia, Denmark, France, Germany, Italy, Malaysia, Netherlands, Roma
The Orange County Library System (OCLS) serves 1.2 million residents of the library district. The system is comprised of 16 locations - the Orlando Public Library and 15 branch locations. Although the library system has an extensive collection and offers very current technology, classes and other
The purpose of this research was to test a new type of catheter among nephrologists and interventional radiologists prior to launch to determine the best means to message and target the product. The device manufacturer sponsoring this research wished to specifically understand:
HMS Design and their client are in the process of updating the client’s brand of ethnic hair care products and understanding the end client’s brand equity. And — they only had 1 week to get the needed insights!
Brand 1 is launching new checking products into market. In order to give these new products the best chance to succeed, it is important to understand what features and benefits are most important to potential customers and how they stack up against competitive products that are on the marke
As part of a global effort by this major US Credit Card firm to optimize their merchant network, they wish to measure both their own and their competitors’ merchant presence - Locations In Force (LIF) - for key countries and industries around the world using a consistent and robust methodol
The client wanted to launch a project management (PM) course with potential focus on Prince2, Agile or another certification. The question was whether there is sufficient demand which the university can satisfy (e.g., within the area of university campus(es)), and, if so, the type, s
Stratégir was one of the first organizations to develop virtual 3D shopping environments that use mobile eye tracking and life-sized shelves to realistically test products and packaging. Their methods offer survey respondents an extremely realistic virtual shopping experience, and allows f
Cimigo is an organization of 200 market research specialists working in offices all across Asia - including China, Hong Kong, India, Indonesia and Vietnam. They form lasting partnerships with the regions’ leading brands, using market research to deliver actionable brand insights.
Diestel Family Turkey Ranch is a vertically integrated turkey farm, processor, and distributor based in Northern California. The family-owned company is run by four generations, with the most recent generation recently taking the helm of running the ranch operations.
Castlight Health is the leading cloud-based technology company that was a front-runner on transparency technology, which shows the costs of healthcare services so that consumers can make more informed choices. Castlight develops technology for HR and benefits teams and employees, which gives
First 5 is a statewide California agency, with operating offices in each of California’s counties. Funded by tobacco tax dollars, the agency is tasked with financing early childhood initiatives, promoting family wellness, advocating for preschool and early education opportunities, and suppo
Oak Valley Community Bank is a California Central Valley-based bank, with branches in five counties. They have a thriving residential and commercial banking business, with high customer satisfaction rates, a healthy balance sheet, and a sustainable growth plan.
A national consumer goods company who typically does online surveys with retail shoppers was concerned that they were only collecting feedback from customers AFTER the purchase had been made. They were looking for a quick, agile, inexpensive solution that would enable them to get feedback during