According to the Spiegel Research Center (SRC), 95% of shoppers read reviews online before making a purchase. What’s more, the SRC also found that by displaying reviews, businesses can increase their conversion rates by 270%.
Many factors will impact the success of failure of an innovation project, however, one of the most important drivers of success is to ensure that a project has “a clear creative focus” to guide the overall process and to help inspire the development of winning ideas and concepts. This article provides direction in defining winning Innovation Objectives and Innovation Pillars.
2016 Q1-Q2 GRIT Report commentary by Mark Simon, Managing Director of North America & Managing Director of Toluna Digital for Toluna, sharing his thoughts on the current state of the market research industry.