According to the Spiegel Research Center (SRC), 95% of shoppers read reviews online before making a purchase. What’s more, the SRC also found that by displaying reviews, businesses can increase their conversion rates by 270%.
Many factors will impact the success of failure of an innovation project, however, one of the most important drivers of success is to ensure that a project has “a clear creative focus” to guide the overall process and to help inspire the development of winning ideas and concepts. This article provides direction in defining winning Innovation Objectives and Innovation Pillars.
It’s one of the most recognisable of humanity’s universal archetypes – and occupies an emotional space that many brands aspire to. But taking on the Hero role requires a very different approach depending on the market you are operating in.
Shopkeepers don’t just provide the location for traditional trade to happen – they influence almost every aspect of it. If brands are to succeed in this space, they need a framework for understanding and influencing these gatekeepers.
What does merger mania have to do with customer satisfaction? Everything! History has shown that during and after significant M&As, companies focus inwardly to merge disparate operations and corporate cultures.