Market Research to Build Brand Equity

21 results are displayed in randomized alpha order, starting with "P", after featured listings.

System1 Group
System1 Group

System1 Group (formerly BrainJuicer) is comprised of System1 Agency and System1 Research, and its mission is to produce and predict 5-Star Marketing.

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View all special products by Provoke Insights
POSITIVE
POSITIVE

We are a brand strategy and innovation consultancy that helps leadership brands discover, embrace and leverage the most positive role they can play in

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Shapiro+Raj
Shapiro+Raj

Premier strategic market research company. We wed insights to business opportunities for our clients, using a full range of research techniques.

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View all case studies by Sklar Wilton & Associates
TRC
TRC

Research & analytics firm with expertise in new product research, message optimization, pricing research, conjoint, segmentation, brand equity value.

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Brandtrust
Brandtrust

Brandtrust is a research and strategy firm that utilizes applied social and behavioral sciences to solve complex business challenges.

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C3Research
C3Research

C3Research is a strategic marketing research and consulting firm specializing in brand research, customer value measurement, and business research.

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Decision Point
Decision Point

Make confident decisions with Decision Point - experienced researchers and marketers specializing in ethnographies, advanced analytics and marketing.

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GfK
GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions.

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Related Articles

From Mind Share to Market Share

Rockbridge Associates

Companies spend millions to measure and track brand equity with various measures of awareness, familiarity, favorability, and trust, but there’s a fundamental problem with this approach – these metrics alone don’t reliably predict market share. See how Rockbridge Associates has solved this problem and is able to provide a true view of brand equity that is proven to link to future behavior and ultimately market share.

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The Right Focus for Winning Innovation The Right Focus for Winning Innovation

Ideas First

Many factors will impact the success of failure of an innovation project, however, one of the most important drivers of success is to ensure that a project has “a clear creative focus” to guide the overall process and to help inspire the development of winning ideas and concepts. This article provides direction in defining winning Innovation Objectives and Innovation Pillars.

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PRS and IN VIVO Announce Merger PRS and IN VIVO Announce Merger

PRS IN VIVO

This merger unites the world’s two leading research agencies focused on packaging, shopper marketing and new product innovation.

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