SunPower, a top solar panel company with retail in over 20 countries worldwide approached Provoke Insights to conduct an annual survey on the solar consumer purchase journey. The company was looking for research that would better understand the company’s process compared to the competition.
One of the leading rental truck companies in the United States (with hundreds of locations) was working with a marketing agency to rebrand its commercial rental communications. The company wanted to stand out from the competition and understand what emotional and functional factors would drive br
Many medical institutions use inconvenient and outdated methods for maintaining medical data, including data for prescription drugs and health records. It also includes patient medical data and insurance information. Improper handling of data c
The Blockchain is like a spreadsheet that everyone can access, but no one can edit. A spreadsheet works with columns and rows, but the Blockchain uses blocks. Each block is a compilation of data. We add data to the blocks and then connect it to other b
HMS Design and their client are in the process of updating the client’s brand of ethnic hair care products and understanding the end client’s brand equity. And — they only had 1 week to get the needed insights!
SunDance is known as one of Florida’s best printers and for doing whatever it takes to make sure every single job goes as smoothly as possible, from design and production to finishing and shipping. However, their commitment goes far beyond, including developing strategies, design tools and
One of the world’s largest technology and manufacturing companies was concerned that their major competitor had taken the lead in their ongoing battle for technology leadership. The industry in which the two firms operate is driven by technological innovations and leadership is key to long-
SIS conducted a Competitive Intelligence (CI) study on the state of the art of CI practice in major healthcare and pharmaceutical companies. Specifically, SIS explored the sources used to determine, the methods used, resources committed, the success of their programs and any tangible result
The client is a vendor of IT hardware and software solutions that wanted to extend their core competencies into the Clinical Mobility part of the Healthcare market. SIS International Research was engaged to help them understand the market landscape, and help them put together a go-to-market strat
Because prices are similar among online travel agencies, Orbitz saw an opportunity to distinguish itself on an emotional level and create a distinct and memorable brand personality. It developed an integrated marketing campaign with three objectives: differentiate from competitors, resonate
Experience Kissimmee is a Destination Marketing Organization responsible for marketing Osceola County, Florida as a tourism destination. There are many tourist attractions in the area including Disney, SeaWorld and Universal Studios and the area is very hospitality-oriented and as part of its eff
The UPS Store is the world’s largest franchisor of retail shipping, postal, printing, and business service centers and has always been committed to providing personalized and convenient business solutions and a world-class customer experience. In order to continue to provide improved busine
First 5 is a statewide California agency, with operating offices in each of California’s counties. Funded by tobacco tax dollars, the agency is tasked with financing early childhood initiatives, promoting family wellness, advocating for preschool and early education opportunities, and suppo
A major appliance manufacturer lacked marketplace differentiation and was looking to create an emotional consumer connection with its target market. As such, it wanted to devise a messaging strategy that would go beyond functional category benefits to create an emotional consumer connection.
Borden Dairy approached GutCheck with a time crunch situation: a regional advertising campaign was on the brink of launch, and the marketing team needed to know which spot would be best for their target audience. Specifically, which one would resonate the most with moms who were making the decisi