Leading market research firms conducting studies about products and services used by workers who manufacture, process and transport goods. Find a firm to provide market research on the industrial employee segment; examples of blue collar respondents include machinists, assemblers and truckers.
They are brands you don't recognize, yet they have global market shares greater than 50%. This article describes the concept of "Hidden Champions" and gives examples of companies achieving this classification.
The business-to-business market differs in key areas from business-to-consumer research and requires a unique approach in terms of market research. DJS Research Ltd details the differences and the appropriate method for conducting research.