Market Research to Change Brand Image

17 results are displayed in randomized alpha order, starting with "B", after featured listings.

System1 Group
System1 Group

System1 Group (formerly BrainJuicer) is comprised of System1 Agency and System1 Research, and its mission is to produce and predict 5-Star Marketing.

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Brandtrust
Brandtrust

Brandtrust is a research and strategy firm that utilizes applied social and behavioral sciences to solve complex business challenges.

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C3Research
C3Research

C3Research is a strategic marketing research and consulting firm specializing in brand research, customer value measurement, and business research.

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AdEffect®
AdEffect®

ConsumerQuest has tested hundreds TV commercials via its AdEffect® TV Advertising Testing System. The methodology has been shown to be strongly correl

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GfK
GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions.

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Magnet, Inc.
Magnet, Inc.

Magnet designs and implements market research studies to develop compelling brand strategies and marketing communications programs.

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Shapiro+Raj
Shapiro+Raj

Premier strategic market research company. We wed insights to business opportunities for our clients, using a full range of research techniques.

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View all case studies by Sklar Wilton & Associates
TforG Group
TforG Group

Understanding of how the healthcare system works, how healthcare is provided, the decision making process and the factors that affect the market.

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THRIVE
THRIVE

THRIVE is an innovation strategy firm who helps ambitious leaders grow profitable brands through informed design.

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TRC
TRC

Research & analytics firm with expertise in new product research, message optimization, pricing research, conjoint, segmentation, brand equity value.

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View all special products by TRC

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The Right Focus for Winning Innovation The Right Focus for Winning Innovation

Ideas First

Many factors will impact the success of failure of an innovation project, however, one of the most important drivers of success is to ensure that a project has “a clear creative focus” to guide the overall process and to help inspire the development of winning ideas and concepts. This article provides direction in defining winning Innovation Objectives and Innovation Pillars.

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What does it take to be a Hero? What does it take to be a Hero?

Anjali Puri & Irene Hubertz

It’s one of the most recognisable of humanity’s universal archetypes – and occupies an emotional space that many brands aspire to. But taking on the Hero role requires a very different approach depending on the market you are operating in.

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