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Shapiro+Raj
Shapiro+Raj

Premier strategic market research company. We wed insights to business opportunities for our clients, using a full range of research techniques.

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The Sound
The Sound

The Sound is a Strategic Research and Brand Consultancy connecting brands with people all over the world.

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Magnet, Inc.
Magnet, Inc.

Magnet designs and implements market research studies to develop compelling brand strategies and marketing communications programs.

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Many factors will impact the success of failure of an innovation project, however, one of the most important drivers of success is to ensure that a project has “a clear creative focus” to guide the overall process and to help inspire the development of winning ideas and concepts. This article provides direction in defining winning Innovation Objectives and Innovation Pillars.

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What does it take to be a Hero? What does it take to be a Hero?

Anjali Puri & Irene Hubertz

It’s one of the most recognisable of humanity’s universal archetypes – and occupies an emotional space that many brands aspire to. But taking on the Hero role requires a very different approach depending on the market you are operating in.

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