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Survata
Survata

Survata runs fast & affordable market research starting at $1.00/ respondent. We reach respondents by partnering with high quality online publishers.

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THRIVE
THRIVE

THRIVE is an innovation strategy firm who helps ambitious leaders grow profitable brands through informed design.

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Brandtrust
Brandtrust

Brandtrust is a research and strategy firm that utilizes applied social and behavioral sciences to solve complex business challenges.

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C3Research
C3Research

C3Research is a strategic marketing research and consulting firm specializing in brand research, customer value measurement, and business research.

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AdEffect®
AdEffect®

ConsumerQuest has tested hundreds TV commercials via its AdEffect® TV Advertising Testing System. The methodology has been shown to be strongly correl

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Magnet, Inc.
Magnet, Inc.

Magnet designs and implements market research studies to develop compelling brand strategies and marketing communications programs.

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Many factors will impact the success of failure of an innovation project, however, one of the most important drivers of success is to ensure that a project has “a clear creative focus” to guide the overall process and to help inspire the development of winning ideas and concepts. This article provides direction in defining winning Innovation Objectives and Innovation Pillars.

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What does it take to be a Hero? What does it take to be a Hero?

Anjali Puri & Irene Hubertz

It’s one of the most recognisable of humanity’s universal archetypes – and occupies an emotional space that many brands aspire to. But taking on the Hero role requires a very different approach depending on the market you are operating in.

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