VR has been around for many years but, disappointingly, has failed to live up to its own expectations. With new groundbreaking, non-nausea-inducing devices and amazing immersive software starting to be developed, VR’s moment for consumer products may finally have arrived. Major VR companies are preparing to launch VR headsets that make VR real for the consumer in 2015/2016—will they succeed with the kids and teens?
TSR conducted an online survey with n=500 Kids and Teens age 10-17 across the
Indirect customers and influencers such as children should be integrated into your marketing strategy. This article points out opportunities companies can target when reaching their indirect customer base.