GreenBook, The Guide for Buyers of Marketing Research.

Virtual Incentives

White Paper January, 2017 Source: Virtual Incentives

Virtual Incentives and Loyalty360, have released the CMO Challenge Report. The study posed questions to CMOs and marketing experts at leading brands, including "What are the challenges and opportunities to effectively leveraging internal and external communities in your loyalty, customer experience or VOC processes?” Instead of an overview of response statistics, the report gives in-depth answers from executives at brands like Samsung, Wyndam, Charles Schwab and many more. I thought you might find their insights helpful for any upcoming editorial coverage you are doing on the topic of customer loyalty or building communities.

Ken Roberts,, CEO

Article May, 2016

Exploring the need to embed rigor into the creative process, Forethought CEO, Ken Roberts, looks to a future of content-rich, science-driven communications.

Market Strategies International

Article May, 2014

This article discusses rogue IT, and what it means for the market research industry.

Tara Beard-Knowland, Director, Ipsos MORI-ASI

Article July, 2013

There are many theories about the potentially exponential power of social media. However, brands and advertisers need a reality check - such power is merely potential. The execution of communications through social media is not magic - it does require thought, investment and time.

CLS Lexi-tech

Case Study July, 2013

In spring 2011, all engines were firing as Landesbank Baden-Württemberg (LBBW) recruited a new team to translate its daily financial reports: CLS Communication. Following a thorough assessment, the bank decided in favour of a crew with financial knowledge and expertise, efficient project management and cutting-edge translation technologies.

Clear Seas Research

Article July, 2013

“Socialize Your Insights” e-book presents ways you, or any market research professional, can raise awareness and accelerate implementation of your insights using Salesforce. This e-book will guide you to take your insights to a higher level, a social level. Bring your insights to where your colleagues and peers live, their Salesforce cloud.

SKIM

Press Release July, 2013

Join SKIM’s communication and social media research expert, Sourabh Sharma, at InnoCos USA 2013 in New York City July 10-11. Sharma will kick off day two of the summit with a presentation of SKIM’s latest research regarding beauty industry trends in digital communications and social media.

Market Strategies International

Article June, 2013

The paradox of smartphones is that they both divide us and bring us together. When your friends, family members and colleagues take out their smartphone, you may feel pangs of isolation. But when your survey respondents do, there is an opportunity to connect with them more deeply in the moment and gain a glimpse into their lives and their experiences.

David Johnson, Director of Project Analytics, Discovery Research Group

White Paper October, 2011

The landline, cell phone, and online access panel are well known and frequently used channel modes for data collection. In this research report, online access panel users were found to be more like landline respondents than cell phone or mobile online respondents. Learn more in this white paper from Discovery Research Group.

Greg Heist, VP Research Innovation & Technology, Gongos Research

Article November, 2010

Within 12 months, more people will be buying smartphones than feature phones in the U.S. The Gen Y tendency to overshare will have ramifications for the research industry for years to come.