The leading companies specializing in gathering and assessment of competitive environment within a product or service category. Select a firm to provide actionable intelligence by evaluating competitor efforts such as sales, marketing, employment activities, acquisition strategies, pricing, patents and manufacturing capabilities.
Seena Sharp is author of the new book, Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World, published by Wiley.
Recently, C-Suite Insight interviewed her about the book and her current thoughts.
Research enables the Retailer to invest efficiently and effectively in actions that will leverage strengths, speak to correctable weaknesses, and enhance performance in the market. These are some steps a local Retailer can take.
As business has become global in the true sense with virtually no boundaries, it has become all the more important for today’s enterprises to have their operations running 24 X 7. It has become imperative to venture into the emerging economies, like India. Exploring the Indian cloud landscape by small, medium and large enterprises in the overall cloud ecosystem provides more opportunities for the cloud computing services in India.
Competitive intelligence prepares you for the opportunities and threats that exist outside your company. Here are some tried and true methods for improving your company's decision-making process using competitive intelligence.
They are brands you don't recognize, yet they have global market shares greater than 50%. This article describes the concept of "Hidden Champions" and gives examples of companies achieving this classification.
Ruth Stanat, President & CEO, SIS International Research
The recession has affected market research budgets, forcing executives to re-think strategies and prioritization. This article discusses general strategies on how to efficiently utilize a reduced research budget and provide the intelligence to senior management.
Karl Gustafson; Rich Schreuer, Senior VP, Chadwick Martin Bailey, Inc.
A study of 400 c-level professionals was conducted by Chadwick Martin Bailey to determine how companies are tracking marketing performance. The organizations that measure and manage effectively have common success factors; read this article for practices that will improve your marketing-performance initiatives.
This content covers the evolution of market research, the emergence of competitive intelligence, and the effects of the global marketplace on research. The integration of market research and competitive intelligence generates valuable insights for strategic and tactical decision making. Learn more in this presentation by SIS International Research.
The sweet spot of competitive positioning ensures your brand is relevant to the target audience and differentiated from the competition. This article from Sawtooth Technologies pinpoints ways to position your brand, particularly in the business-to-business market.