The leading companies specializing in gathering and assessment of competitive environment within a product or service category. Select a firm to provide actionable intelligence by evaluating competitor efforts such as sales, marketing, employment activities, acquisition strategies, pricing, patents and manufacturing capabilities.
SunPower, a top solar panel company with retail in over 20 countries worldwide approached Provoke Insights to conduct an annual survey on the solar consumer purchase journey. The company was looking for research that would better understand the company’s process compared to the competition.
One of the leading rental truck companies in the United States (with hundreds of locations) was working with a marketing agency to rebrand its commercial rental communications. The company wanted to stand out from the competition and understand what emotional and functional factors would drive br
Traditionally, the center of a grocery store contains packaged goods that are shelf stable while the perimeter of the store contains fresh items including produce, meat and seafood, deli, and bakery items. These fresh items tend to be higher margin items for the stores but much is not packaged, w
One of the world’s largest technology and manufacturing companies was concerned that their major competitor had taken the lead in their ongoing battle for technology leadership. The industry in which the two firms operate is driven by technological innovations and leadership is key to long-
SIS conducted a Competitive Intelligence (CI) study on the state of the art of CI practice in major healthcare and pharmaceutical companies. Specifically, SIS explored the sources used to determine, the methods used, resources committed, the success of their programs and any tangible result
Brand 1 is launching new checking products into market. In order to give these new products the best chance to succeed, it is important to understand what features and benefits are most important to potential customers and how they stack up against competitive products that are on the marke
A healthcare company in the US heard rumors that a firm in China was producing a competitive drug SIS was asked to survey the plant, analyze the number of employees, determine what was being produced at the plant and to estimate production capacity and sales strategi
The client is a vendor of IT hardware and software solutions that wanted to extend their core competencies into the Clinical Mobility part of the Healthcare market. SIS International Research was engaged to help them understand the market landscape, and help them put together a go-to-market strat
During earlier years, drug manufacturers have developed drugs in the pain management area, primarily for Osteo Arthritis and Rheumatoid Arthritis industries. These initial first generation drugs were drugs were targeted for chronic pain and acute pain for OA and RA pa
SIS International Research sought to understand the main drivers within the travel insurance industry to identify key market opportunities per major segment for insurance companies. SIS conducted in-depth interviews operating throughout the pipeline of the most important stakeholders such as crui
In this project, our client “XYZ” was looking for a better understanding of their clients’ (travel agencies) booking behavior with regard to booking hotels in order to enable the company to develop versatile content and tools to meet the needs of current and potential customers.