New Product Research | Concept Development & Testing
Market research firms using information from consumer responses to a preliminary concept to evaluate and develop ideas for new products or services. Select a company that offers concept development and testing services as part of new product research.
A device manufacturer that creates products for home dialysis wanted to better understand how to make and promote training materials that assist in not only educating the customer, but also the healthcare professional. The device manufacture sponsoring this research wished to specifically underst
Cyphort, a leading cybersecurity software provider, needed to understand how cybersecurity professionals use their SIEM systems (Security Information and Event Management). The company wanted to explore perceptions of security analytics capabilities and understand gaps in the current technol
A national retail chain with over a 1,000 stores nationwide, annually surveys shoppers in its stores to keep a pulse of their shopping experiences. Prior to working with us, they were spending 3 months to collect data, then 1 month to compile, clean and analyze data. It would take 4 months
A national consumer goods company who typically does online surveys with retail shoppers was concerned that they were only collecting feedback from customers AFTER the purchase had been made. They were looking for a quick, agile, inexpensive solution that would enable them to get feedback during