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Market Research Consultants | Business-to-Business Research

Market research consultants for business-to-business research. Select a business market research consultant.

21 results are displayed in randomized alpha order, starting with "I", after featured listings.

EFG
EFG

USA Full-service one-stop shop for Global quantitative and qualitative fieldwork insights. Top 25 Global Research Firm, large in-house capabilities.

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 Change Management: Breaking Bad (Habits that is)

Gongos, Inc.

Any organizational leader would agree that business model transformation demands innovation across multiple dimensions. Discover tips on how to successfully navigate the waters of change within your organization.

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Start-ups: Why & When to do Market Research Start-ups: Why & When to do Market Research

iResearch Services Pvt. Ltd.

In fact, Market Research is that business tool that provides a clear picture about what is actually available in the market and what the business plans to launch to fill the gap.

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Onboarding for Success Onboarding for Success

Camille Nicita, Chief Operating Officer, Gongos Research

Camille discussed Gongos Research’s approach to onboarding at the 2011 CASRO Management Conference in Chicago.

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Effective B2B Messaging: Why the CPG model fails

Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.

When developing a marketing strategy for consumers, consumer packaged goods (CPG) firms generally concentrate on developing a unique selling proposition (USP) to convince one person, the buyer. In an organization however, multiple people may be involved in a "buy" decision. Here are some guidelines for creating your marketing strategy and its messages.

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ROI vs. Acquisition Costs

Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.

Businesses buy hardware, software, and services based on ROI, right? Not always. Sometimes selling a product based on a low acquisition cost can be a far superior pitch to a high ROI. Which is more important and when?

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