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Market Research Consultants | Advertising & Communication

Market research consultants offering expertise in advertising and communication. Choose a firm to provide professional market research consultants for print publications, TV, radio, cable and other media.

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Bridging the Gap Between Data and Creativity Through Market Research Bridging the Gap Between Data and Creativity Through Market Research

Jeff McKenna, Senior Consultant, Chadwick Martin Bailey, Inc.

The gap between by-the-numbers strategic consultants and creative ad agencies can be bridged by effective market research. In this article Jeff McKenna explains how market segmentation finds consumer preferences, needs and brand attitudes that can help influence the "emotional" and creative side of advertising.

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