Client industry / audience: Data Collection,Full Service,International
A tableware company specialized in ceramic products, with hundreds of years of history, was looking for a rapid entry and growth in the Asian market. The company wanted to quantify the growth opportunity for its stylish tableware product lines in
Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
Conducting effective qualitative research outside the U.S. requires consideration of a myriad of issues. Working with a marketing research firm that has global research knowledge and expertise is critical.