Market research companies providing professional marketing expertise in helping companies identify, develop and produce products and services based on specific consumer needs. Identify providers of marketing and marketing effectiveness research consultants.
In many organizations, great work is underway by both analytics and market research teams. However, these teams frequently operate independently, and do not inform the work of one another. Learn how one healthcare organization pushed the boundaries b
A recent Provoke Insights study found 34% of people involved with their company’s marketing activities say they either have a hard time hiring content marketers or claim they do not have the skills to properly implement content marketing.
In addition to revenue measures, there are other characteristics that make one customer more valuable than another because they’re easier to get and keep, as well as engage as co-marketers. Here are 10 need-to-knows about current and prospective cust
Marketing Fray sat down with Copernicus' Eric Paquette, a senior vice president at the firm who's leading the digital charge, and posed three questions about how and what marketers can do to make good digital marketing decisions.
Marketers tend to distrust research and data, even though in principle they agree research is good for decision-making. This article shares tips for getting marketers to bring together principle and practice.
Market research companies can implement several strategies for tracking return on investment for their research. The client can specify project milestones, objectives, KPIs, and other metrics detailed in this article.