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What Every Researcher Should Know About Statistical Significance
Article
November, 2010
Survey researchers use significance testing as an aid in expressing the reliability of survey results. We use phrases such as "significantly different," "margin of error," and "confidence levels" to help describe and make comparisons when analyzing data. The purpose of this article is to foster a better understanding of the underlying principles behind the statistics.
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[Webinar] The Innovation Toolkit: An Iterative Framework for Agile Research