We all know that online shopping habits are reshaping societal patterns and the way we shop–but is there a catch to this rapid change? See what this means for the traditional customer journey moving forward.
Would you believe that one in every four U.S. millennials would rather spend three hours at the Department of Motor Vehicles than deal with an automated response agent? See how consumers really feel about chatbots.
Customer Experience is at a tipping point. Despite increasing investment in measurement platforms, executives still struggle to demonstrate the impact to the bottom line—and the value these bring to customers and the organization as a whole.
Seena Sharp is author of the new book, Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World, published by Wiley.
Recently, C-Suite Insight interviewed her about the book and her current thoughts.
The use of market research is driven by creating sustainable competitive advantage; regardless of whether the competitive strategy is to enter new markets, attract new customer segments, introduce new products to existing customers or improve the experience with the current product, the understanding of the customers is highly valuable.
A recent Provoke Insights study found 34% of people involved with their company’s marketing activities say they either have a hard time hiring content marketers or claim they do not have the skills to properly implement content marketing.
New perspectives complement the knowledge gleaned from traditional research. Open the door to fresh, deep insights by getting out from behind the glass, minimizing bias and engaging participants in new ways.
There are boundaries that limit our ability to understand the customer. The marketing and research industries are to a degree perpetuating these boundaries that keep clients from achieving the understanding they need.
Technology has infiltrated its way into our personal lives, our jobs, and into all aspects of business at an alarming rate. Market research in this century is driven by advanced technology that is smart enough to not even require a minute of human interaction.
I attended a conference in San Francisco earlier this month, titled “The Future of Customer Intelligence.” We need to begin a journey of “knowing more about what we do not know”. One place to start the journey is to begin paying attention to social conversations.
As technological progress occurs at an increasingly rapid rate, we're seeing creative destruction happen with alarming regularity. I'd like to submit to you my 5 sacred cows in MR that will become obsolete quicker than you and I can imagine.
If only the courtship between researcher and client was apparent and enduring. What if you could create a sense of togetherness and teamwork that has your name and insights as MUST HAVES for every project? Keep reading for three tips that work to do just that.
Marketers tend to distrust research and data, even though in principle they agree research is good for decision-making. This article shares tips for getting marketers to bring together principle and practice.
Ruth Stanat, President & CEO, SIS International Research
The recession has affected market research budgets, forcing executives to re-think strategies and prioritization. This article discusses general strategies on how to efficiently utilize a reduced research budget and provide the intelligence to senior management.
Ann Middleman, Principal, ADM Marketing & Research Consulting
Marketing research has its own calculable ROI. Assessing brand image, employee satisfaction, or new product reception before launch can save a company thousands. Companies should arm themselves with "knowledge-driven" market research instead of taking risks by being "assumption-driven."