Top Consumer Lifestyles & Values Research Companies
Leading market research companies that identify consumer trends based on lifestyle and values as they correlate to consumption trends. Find a firm to study consumer lifestyle and value trends and determine how they relate to purchasing behavior.
While most Americans are chasing diets and making healthier lifestyle choices, Multicultural consumers are most likely to be generating faster growth for “Better-For-You” products. Yet, since cuisine and taste preferences are so embedded in our formative culture, ‘wellness’ is in the eyes of the beholder. In fact, the ‘healthier’ brands that are growing most rapidly are extremely different between Multicultural & White-Non-Hispanic segments. SSG presents a framework for planning that sizes oppor
With ever-increasing longevity, Baby Boomer and Senior populations continue to grow at an incredible pace. Their careers are lasting longer, they are more active than ever before, and enjoy more disposable income than their predecessors. As you think through your strategy for including Boomers and Seniors in qualitative research, there are a few considerations to ensure you get the most out of your engagement with these groups.
China consumption habits have started to move toward increasing maturity and sofistication. This is perceived as a tremendous opportunity for organic brands entering China and competition in this market is intensifying.