Sticking with tried-and-true media vehicles that have performed reliably may be one way marketers can alleviate advertising ROI anxiety. We have five more solutions to knock it out all together in 2012.
This essay discusses three of the biggest and most pervasive customer research lies, and it explains ways to expose and overcome them to ensure your company reaps the benefits of properly conducted customer research.
2016 Q1-Q2 GRIT Report commentary by Mark Simon, Managing Director of North America & Managing Director of Toluna Digital for Toluna, sharing his thoughts on the current state of the market research industry.
Customers acting as brand ambassadors and spreading brand awareness are not the only reasons why customer research is of high value. There are five more key reasons why businesses should care about what their customers think about them..
The research environment of a shop-along is often difficult to control, making on-site improvisation and creativity the norm rather than the exception. To follow are several shop-along strategies some of which are traditional and tried; others offer a twist.
Experience innovation’s key attraction lies in its ability to pioneer paradigms and to uncover inventive ways to attract and satisfy customers. It’s also developmental in nature, which means that it points to the creation of new features, unique benefits, fresh processes and original formats.
There are boundaries that limit our ability to understand the customer. The marketing and research industries are to a degree perpetuating these boundaries that keep clients from achieving the understanding they need.
Mystery shopping collects observations before, during, and/or after an interaction with a salesperson. This information helps the clients understand the messages that are being delivered to their potential customers and influence their decisions.
“Socialize Your Insights” e-book presents ways you, or any market research professional, can raise awareness and accelerate implementation of your insights using Salesforce. This e-book will guide you to take your insights to a higher level, a social level. Bring your insights to where your colleagues and peers live, their Salesforce cloud.
Inspiration gives you a new lens of focus, allowing you to isolate insights that are striking and compelling. Inspiration isn’t easy, and it isn’t automatic. Here are some tips for fostering inspiration.
There’s a dramatic shift underway in the way we buy groceries, driven by the shift in dominance from Baby Boomers to Millenials, and the upsurge in mobile technology. Implications for the grocery industry: expect even less loyalty to channels and brands than we have today.
Amy Dusto, Perception Research Services International
Consumers can buy practically anything online, including items that hardly seem like they’d ship well in a box. Some online retailers design their own packaging to maximize the protection of their products, and while they’re at it make the package itself so enticing that customers want to buy again.
While the majority of global consumers still perceive store brands to be the same as or better than national brands, a one year trend analysis indicates that their positive perceptions toward store brands may be starting to decline slightly.
Did marketers ever really have full control of their message? Possibly not. Consumer influence and co-creation are not new. Brand marketers should have a strategy to engage consumers and participate in a two-way conversation.
As brands are increasingly focusing on ‘publishing’ content on the web, and building communities of people who engage with and share that content, the question remains, exactly what impact does that earned engagement have on brand equity and product purchase?
Consumers are rapidly embracing technology in every facet of their lives. As a researcher, whether you consider yourself a traditionalist or technologist – no one is immune to admitting that the waters around us have grown. It is time to work in tandem to provide a new lens for which to see consumers.
If you work for a company like most, a significant portion of your research budget is dedicated to a customer feedback, performance, or satisfaction program. Are you getting the return (in insight) you are making for the investment you’re making?
Observation is the key to shopper research, as there is often a wide gap between “what shoppers say” and “what shoppers do.” Perception Research Services (PRS) has explored bringing eye-tracking technology to actual stores. This article shares highlights from recent studies.
Social conversation may offer marketers a constant stream of real-time data on trends, unmet customer needs, and campaign and new product performance, but there’s a whole host of questions that marketers still have to answer when it comes to using and applying information gathered via social listening to marketing decisions.
We don’t live in a one-size-fits-all world. Our businesses reflect that. With a dozen different ways to network, countless ways to shop, and information careening at us from every direction, it’s easy to see why a single method approach to research might not always provide us with the full picture.
Dub presents an interview that covers online qualitative research. Dr Alison Lyons from Counterpoint Research talks about how people express themselves online versus in person, covers tactics and tools to manage the data produced in online research communities, and what the best online platform / software providers offer.
Indirect customers and influencers such as children should be integrated into your marketing strategy. This article points out opportunities companies can target when reaching their indirect customer base.
Listening to custumers requires a more proactive and targeted approach than collecting surveys. Customers genuinely appreciate being asked for feedback and it serves as brand reinforcement. Business-to-Business customer feedback is just as necessary but less frequently utilized. Loren Brown of Geo Strategy Partners encourages a thorough feedback environment in this article about listening to your customers.
Mark Towery, Managing Director, Geo Strategy Partners
Refocus; Retool; Recover. Your go-to-market strategy and business model need to be revamped to match the current economy's competitive landscape. To re-energize your product and drive sales, hone in on the hidden motivators of your customers and examine what has changed in your market sector. Geo Strategy Partners shares their insights for strategic positioning in this economy.
The current economic climate has caused some companies to defer or cancel market research projects. In many cases, a company may have correctly determined that the cost of completing a survey within the parameters required for actionable data is no longer possible given its current budget. However, defining exactly what those parameters should be is not always clear, and that is what mostly determines the project cost. This article focuses on the concept of incidence rates, which can be one of t