At the start of 2017, Feeding America – the nation’s largest hunger-relief and food rescue organization – had a lot of demographic data about a new, high-value target that a segmentation study identified. They knew this was an audience of “Kindhearted Parents,” but t
The Pinesol team at Clorox had implemented consumer studies in the past by implementing online research, surveys and in-home ethnography studies. These methodologies, done in small scale, were expensive to execute. More importantly the data from these methodologies is largely claimed data, where
An award-winning global B2B software company that automates the sales cycle (from quote to renewal), approached Provoke Insights to conduct breakthrough thought leadership research that examines the changing retail landscape. With five thousand employees wanted to be seen as a leader in the sales
The Orange County Library System (OCLS) serves 1.2 million residents of the library district. The system is comprised of 16 locations - the Orlando Public Library and 15 branch locations. Although the library system has an extensive collection and offers very current technology, classes and other
Blockchain has come a long way from Crypto and Bitcoin. There is now a broader understanding of new Use Cases. Now, Blockchain has the capability to benefit the Retail and Food and Beverage industries.
A device manufacturer that creates products for home dialysis wanted to better understand how to make and promote training materials that assist in not only educating the customer, but also the healthcare professional. The device manufacture sponsoring this research wished to specifically underst
The airport retail landscape has changed significantly in the last years, with a growing importance of luxury. Having seen an increase in American investments in the country, the airport of one of the most vibrant European capital wanted to understand behavior and requirements of travelers from t
Experience Kissimmee is a Destination Marketing Organization responsible for marketing Osceola County, Florida as a tourism destination. There are many tourist attractions in the area including Disney, SeaWorld and Universal Studios and the area is very hospitality-oriented and as part of its eff
Stratégir was one of the first organizations to develop virtual 3D shopping environments that use mobile eye tracking and life-sized shelves to realistically test products and packaging. Their methods offer survey respondents an extremely realistic virtual shopping experience, and allows f
A national retail chain with over a 1,000 stores nationwide, annually surveys shoppers in its stores to keep a pulse of their shopping experiences. Prior to working with us, they were spending 3 months to collect data, then 1 month to compile, clean and analyze data. It would take 4 months
A national consumer goods company who typically does online surveys with retail shoppers was concerned that they were only collecting feedback from customers AFTER the purchase had been made. They were looking for a quick, agile, inexpensive solution that would enable them to get feedback during
A major appliance manufacturer lacked marketplace differentiation and was looking to create an emotional consumer connection with its target market. As such, it wanted to devise a messaging strategy that would go beyond functional category benefits to create an emotional consumer connection.
Borden Dairy approached GutCheck with a time crunch situation: a regional advertising campaign was on the brink of launch, and the marketing team needed to know which spot would be best for their target audience. Specifically, which one would resonate the most with moms who were making the decisi
Macmillan Cancer Support cares for millions of patients living with cancer, their careers, families and friends. Whether the charity is funding nurses, providing grants or fighting inequality, Macmillan changes lives.
Although best known for its provision of medical, financial, practical