The leading market research firms that identify consumer trends based on underlying values, attitudes and marketplace behaviors. Locate a company to predict consumer trends through the use of statistical techniques such as segmentation.
Sticking with tried-and-true media vehicles that have performed reliably may be one way marketers can alleviate advertising ROI anxiety. We have five more solutions to knock it out all together in 2012.
There are boundaries that limit our ability to understand the customer. The marketing and research industries are to a degree perpetuating these boundaries that keep clients from achieving the understanding they need.
There’s a dramatic shift underway in the way we buy groceries, driven by the shift in dominance from Baby Boomers to Millenials, and the upsurge in mobile technology. Implications for the grocery industry: expect even less loyalty to channels and brands than we have today.
While the majority of global consumers still perceive store brands to be the same as or better than national brands, a one year trend analysis indicates that their positive perceptions toward store brands may be starting to decline slightly.
Did marketers ever really have full control of their message? Possibly not. Consumer influence and co-creation are not new. Brand marketers should have a strategy to engage consumers and participate in a two-way conversation.
Research enables the Retailer to invest efficiently and effectively in actions that will leverage strengths, speak to correctable weaknesses, and enhance performance in the market. These are some steps a local Retailer can take.
Consumers are rapidly embracing technology in every facet of their lives. As a researcher, whether you consider yourself a traditionalist or technologist – no one is immune to admitting that the waters around us have grown. It is time to work in tandem to provide a new lens for which to see consumers.
China consumption habits have started to move toward increasing maturity and sofistication. This is perceived as a tremendous opportunity for organic brands entering China and competition in this market is intensifying.