Leading market research vendors specializing in customer benchmark (baseline) studies. Find a firm to establish a customer satisfaction benchmark against which all other research may be compared.
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What is Customer Journey Mapping?
Article
January, 2017
Customer journey mapping (also known as simply journey mapping or path to purchase studies), is actually an incredibly powerful tool. It’s certainly not new, though it has been given new wings, thanks to some clever branding around the name.
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Stage 3: Seven Steps to Grow Your Customer Base
White Paper
June, 2012
Grow is the third in a series of four papers that will discuss how to get the best business results from each stage of the customer lifecycle. This paper discusses tools and techniques that can be used to create a practical process that focuses on improving the financial results from all customer groups.
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Customer Satisfaction in a Slump: Even the Net Promoters Agree
Article
June, 2011
This article discusses the the latest statistics from the American Customer Satisfaction Index (ASCI).
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[Webinar] The Innovation Toolkit: An Iterative Framework for Agile Research
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[Webinar] The Impact of Instagram and Youtube Ads on E-Commerce Behavior
Best Practice Benchmark Study in the Energy Industry
Case study October, 2017
The client did not have a clear idea of future trends in energy production, logistics and sto ...
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Human Resources Effectiveness Study
Case study October, 2017
Gold Research Saves National Retail Chain $26,000 and 3 Months per Year in Customer Intercepts
Case study January, 2016
A national retail chain with over a 1,000 stores nationwide, annually surveys shoppers in its ...
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Product
APECS® helps you capture timely, relevant customer feedback across your entire organization, the ...
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