Leading market research companies able to track overall customer satisfaction with a product or service over a specific period of time. Find a firm to conduct consistent longitudinal research to evaluate customer satisfaction.
The Orange County Library System (OCLS) serves 1.2 million residents of the library district. The system is comprised of 16 locations - the Orlando Public Library and 15 branch locations. Although the library system has an extensive collection and offers very current technology, classes and other
NASCAR was eager for feedback about how changes to their race structure format, from one race to three stages of races, affected their viewers. They wanted to know how they might enhance their viewer’s experience, and what made participants excited to watch the race.
SunDance is known as one of Florida’s best printers and for doing whatever it takes to make sure every single job goes as smoothly as possible, from design and production to finishing and shipping. However, their commitment goes far beyond, including developing strategies, design tools and
Greif Inc., a world leader in industrial packaging and services, formulates a specific sales strategy for each individual client as part of their overall account planning process. To further strengthen this process, the company decided that a customer needs analysis based on ‘The Voice of t
Imagine you’re a restaurant executive, and you’re tasked with setting a new standard for customer service across your locations. Your team develops extensive training for hosting and serving that is implemented around the country. Thanks to your eff
Rent-A-Center (RAC) provides people with an easy and affordable way to furnish their home. For the last 30 years, RAC Stores have offered an assortment of name-brand products to customers with flexible payment options and no debt.
It’s more than just a retail chain, Rent-A-Center wa
Stratégir was one of the first organizations to develop virtual 3D shopping environments that use mobile eye tracking and life-sized shelves to realistically test products and packaging. Their methods offer survey respondents an extremely realistic virtual shopping experience, and allows f
A national retail chain with over a 1,000 stores nationwide, annually surveys shoppers in its stores to keep a pulse of their shopping experiences. Prior to working with us, they were spending 3 months to collect data, then 1 month to compile, clean and analyze data. It would take 4 months
A national consumer goods company who typically does online surveys with retail shoppers was concerned that they were only collecting feedback from customers AFTER the purchase had been made. They were looking for a quick, agile, inexpensive solution that would enable them to get feedback during
Mystery shopping collects observations before, during, and/or after an interaction with a salesperson. This information helps the clients understand the messages that are being delivered to their potential customers and influence their decisions.
There is compelling research outlining the benefits of identifying and correcting disconnects between customer and employee perceptions of importance and performance. Companies with a clear understanding of the views of each group and what it takes to resolve those disconnects outperform their competitors by substantial margins.
This overview of developing a compelling value proposition is offered to identify and frame any discussions you may wish to have concerning development of a value proposition that will clearly support the company’s positioning strategy.
Amy Dusto, Perception Research Services International
Consumers can buy practically anything online, including items that hardly seem like they’d ship well in a box. Some online retailers design their own packaging to maximize the protection of their products, and while they’re at it make the package itself so enticing that customers want to buy again.
If you work for a company like most, a significant portion of your research budget is dedicated to a customer feedback, performance, or satisfaction program. Are you getting the return (in insight) you are making for the investment you’re making?
In addition to revenue measures, there are other characteristics that make one customer more valuable than another because they’re easier to get and keep, as well as engage as co-marketers. Here are 10 need-to-knows about current and prospective customers that will clearly and definitively guide marketers to good customer targets in the digital age.
Social conversation may offer marketers a constant stream of real-time data on trends, unmet customer needs, and campaign and new product performance, but there’s a whole host of questions that marketers still have to answer when it comes to using and applying information gathered via social listening to marketing decisions.
This article covers eight ways to boost customer satisfaction, detailing aspects of the shopping experience that can be improved. Concrete ideas pulled from market research studies address dissatisfying situations encountered by customers and create proactive ways for companies to reward relationships with customers.
Watch this webinar recording, hosted by Netvibes, in which we explore how to use diverse sources of web and social data to better understand your customers, market trends and competitors, as well as your own brand and products.