Leading market research companies able to track overall customer satisfaction with a product or service over a specific period of time. Find a firm to conduct consistent longitudinal research to evaluate customer satisfaction.
Mystery shopping collects observations before, during, and/or after an interaction with a salesperson. This information helps the clients understand the messages that are being delivered to their potential customers and influence their decisions.
There is compelling research outlining the benefits of identifying and correcting disconnects between customer and employee perceptions of importance and performance. Companies with a clear understanding of the views of each group and what it takes to resolve those disconnects outperform their competitors by substantial margins.
This overview of developing a compelling value proposition is offered to identify and frame any discussions you may wish to have concerning development of a value proposition that will clearly support the company’s positioning strategy.
Amy Dusto, Perception Research Services International
Consumers can buy practically anything online, including items that hardly seem like they’d ship well in a box. Some online retailers design their own packaging to maximize the protection of their products, and while they’re at it make the package itself so enticing that customers want to buy again.
If you work for a company like most, a significant portion of your research budget is dedicated to a customer feedback, performance, or satisfaction program. Are you getting the return (in insight) you are making for the investment you’re making?
In addition to revenue measures, there are other characteristics that make one customer more valuable than another because they’re easier to get and keep, as well as engage as co-marketers. Here are 10 need-to-knows about current and prospective customers that will clearly and definitively guide marketers to good customer targets in the digital age.
Social conversation may offer marketers a constant stream of real-time data on trends, unmet customer needs, and campaign and new product performance, but there’s a whole host of questions that marketers still have to answer when it comes to using and applying information gathered via social listening to marketing decisions.
This article covers eight ways to boost customer satisfaction, detailing aspects of the shopping experience that can be improved. Concrete ideas pulled from market research studies address dissatisfying situations encountered by customers and create proactive ways for companies to reward relationships with customers.