Learn how global insights professionals discovered the rising power of open source tools at ESOMAR Big Data World 2016; and how your organization can leverage these tools, and the ideal team, to optimize complex analyses historically not tackled by market research.
As brands are increasingly focusing on ‘publishing’ content on the web, and building communities of people who engage with and share that content, the question remains, exactly what impact does that earned engagement have on brand equity and product purchase?
Josh Mendelsohn, VP Marketing, Chadwick Martin Bailey, Inc.
One of the top challenges facing marketers is a perceived lack of the right data or processes to make informed key decisions. In addition, there are challenges in using that data for decision-making. This article from Chadwick Martin Bailey, Inc. addresses ways to resolve these issues.