This article provides a summary of the basic descriptive statistics typically shown in crosstabs and other survey data analyses. Included are the basic measures with which all researchers should be comfortable.
Simply put, bad information begets bad decisions. Using inaccurate data as an information source puts you at risk for making the wrong decision. The importance of data verification is fundamental to all business and scientific practices, and has been the subject of many conferences and discussion groups. Yes Virginia, paper surveys are still alive and verification practices are an integral part of assuring high quality data capture.