Market research providers of data processing services. Find a company that prepares questionnaires before the data can be analyzed. Preparation techniques include editing, coding and optional statistical adjustments.
Standard Deviation and Standard Error are perhaps the two least understood statistics commonly shown in data tables. The following article is intended to explain their meaning and provide additional insight on how they are used in data analysis.
This article provides a summary of the basic descriptive statistics typically shown in crosstabs and other survey data analyses. Included are the basic measures with which all researchers should be comfortable.
Simply put, bad information begets bad decisions. Using inaccurate data as an information source puts you at risk for making the wrong decision. The importance of data verification is fundamental to all business and scientific practices, and has been the subject of many conferences and discussion groups. Yes Virginia, paper surveys are still alive and verification practices are an integral part of assuring high quality data capture.
We are often asked about the pros and cons of scanning data as opposed to traditional data entry. If the quantity of survey forms and the schedule demand it, using an advanced data capture system can make sense, but in the majority of situations we prefer to employ manual data capture methods.
Josh Mendelsohn, VP Marketing, Chadwick Martin Bailey, Inc.
One of the top challenges facing marketers is a perceived lack of the right data or processes to make informed key decisions. In addition, there are challenges in using that data for decision-making. This article from Chadwick Martin Bailey, Inc. addresses ways to resolve these issues.