Market Research to Defend Brand Position

12 results are displayed in randomized alpha order, starting with "B", after featured listings.

Brandtrust
Brandtrust

Brandtrust is a research and strategy firm that utilizes applied social and behavioral sciences to solve complex business challenges.

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C3Research
C3Research

C3Research is a strategic marketing research and consulting firm specializing in brand research, customer value measurement, and business research.

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Campos
Campos

We are a research driven strategy firm specializing in brand planning, customer experience, and strategic planning and innovation.

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GfK
GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions.

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Kelton
Kelton

Kelton Global combines research with creativity to help businesses uncover new paths to growth.

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TforG Group
TforG Group

Understanding of how the healthcare system works, how healthcare is provided, the decision making process and the factors that affect the market.

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Related Articles

The Right Focus for Winning Innovation The Right Focus for Winning Innovation

Ideas First

Many factors will impact the success of failure of an innovation project, however, one of the most important drivers of success is to ensure that a project has “a clear creative focus” to guide the overall process and to help inspire the development of winning ideas and concepts. This article provides direction in defining winning Innovation Objectives and Innovation Pillars.

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What does it take to be a Hero? What does it take to be a Hero?

Anjali Puri & Irene Hubertz

It’s one of the most recognisable of humanity’s universal archetypes – and occupies an emotional space that many brands aspire to. But taking on the Hero role requires a very different approach depending on the market you are operating in.

Read more »

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