Traditional voter polling is often fraught with inaccuracy. The 2016 Presidential Election showcased the shortcomings of focus groups, self-report, CATI, and door-to-door canvassing, all used in 2016 to predict voter choice. Issues with traditional polling link to voter's inability to a
Founded in 2002, Isagenix is a multinational direct sales company that manufactures and distributes a range of science-based health and wellbeing products. The company seeks to inspire and empower Customers to live their best life through a journey of nutrition, health, and overall wellness.
Our AmLaw 100 client represented a major US fashion brand in an intellectual property suit. Before taking this case to court, extensive exploratory research was needed as part of work product in anticipation of litigation.
Exploratory studies are often used by clients and their counsel in
Based in France, Médiamétrie is the leading audience measurement organization that scientifically measures audiovisual media to help determine market trends. They conduct 1,500,000 interviews annually and are actively collecting data 365 days a year. Downtime is not an option.
A major appliance manufacturer lacked marketplace differentiation and was looking to create an emotional consumer connection with its target market. As such, it wanted to devise a messaging strategy that would go beyond functional category benefits to create an emotional consumer connection.
Borden Dairy approached GutCheck with a time crunch situation: a regional advertising campaign was on the brink of launch, and the marketing team needed to know which spot would be best for their target audience. Specifically, which one would resonate the most with moms who were making the decisi