Market research companies that specialize in research applicable to direct marketing activities. Browse providers of research related to marketing services used to communicate directly to an intended business/consumer target. This is in contrast to the use of mass-market media.
2016 Q1-Q2 GRIT Report commentary by Mark Simon, Managing Director of North America & Managing Director of Toluna Digital for Toluna, sharing his thoughts on the current state of the market research industry.
This article will outline strategies for taking full advantage of market research initiatives from multiple sources in order to create comprehensive action plans that will have real results in real market scenarios.
“Nudge” is a revolutionary new approach to understanding and influencing consumer behavior. Rooted in behavioral economics and the research of Richard Thaler, Nudge has long been used to develop more effective public policy. In this webinar, PRS I
Multicultural marketers need fresh understanding in the face of a rapidly changing American consumer profile. Join us as we challenge key assumptions about multicultural marketing and research to help your brand succeed in this dynamic.