Companies that offer market research services related to doctors and physicians. Review and compare vendors able to conduct a research project associated with doctors, physicians, surgeons, internists, primary care physicians, etc.
The US healthcare system is expected to spend more than a staggering $150B treating cancer by 2020. It is imperative that healthcare marketing research agencies offer clients the ability to reach targeted oncology segments. Discover how Olson Research is leading the way in Oncology Marketing Research.
Some Oncologists are now being offered $350 per patient each month to follow an insurer’s recommended treatment protocol but many are concerned that this will inhibit quality patient care. We asked Oncologists their opinions on the matter and here’s what they had to say:
Online qualitative methods can dramatically reduce the problems associated with recruiting and interviewing physicians. This article will focus on two primary online qualitative methods, one real time method and one asynchronous method (not real time).
Improving communication means appealing to physicians' heads as well as their hearts. A message that incorporates both claims-based and emotional characteristics should be a more powerful advocate for a brand than a strictly claims-based message.