Market research agencies offering ethnic research services with multi-cultural audiences. Find companies that provide research about a group of people who share a common language or set of customs, traits or characteristics.
3 in 10 US Firms are now led by Multicultural owners. Multicultural Businesses generated the entire increase in us firms since 2007 and Multicultural firms’ revenue is growing at nearly twice the pace of WNH firms. The 5 most diverse sectors are Transportation, Other Services, Healthcare & Social Assistance, Administrative & Support, and Accommodation & Food Services.
In 2015, 9 in 10 of job entrants have been from Multicultural segments (vs. 8% WNH) adding 84% of the US incremental personal income. For every 1 WNH job entrant since 2010 there were 11 Multicultural job entrants. The US Civilian Labor Force (CLF) is now 35% Multicultural. The entire CLF expansion since 2010 came from Multicultural segments while WNH continued to exit the CLF. The 60% of all US job growth came from the Top 10 Total Market states.
To effectively interact with one another, the researcher and the respondent need to speak the same language. Let us take a look at the resources needed for successful multilingual qualitative research.
Most people are willing to sit down and have serious discussions about issues that affect their communities if you invite them to the table. In addition to moderating focus groups, you become the field anthropologist/ethnographer able to explore cultural practices, generational differences, family and intra-cultural dynamics with your experts sitting right there with you.
Much has been written about the advantages to taking a psychological approach to qualitative market research. As well, there are many companies out there who specialize in “ethnic” market research. But what happens when the two intersect?
Cathy Harrison, Senior Project Manager, Chadwick Martin Bailey, Inc.
Recent controversy stirred by the use of an outdated demographic term by the US Census Bureau reminds us to constantly reevaluate our surveys. This article shares tips on keeping your questionaires relevant and accurate.