Market research providers of ethnographic research / observational research. Select a company that uses this qualitative methodology, where the researcher observes consumer actions and behaviors associated with everyday life. This method is designed to provide information about how specific products or specific services are used or purchased.
The Orange County Library System (OCLS) serves 1.2 million residents of the library district. The system is comprised of 16 locations - the Orlando Public Library and 15 branch locations. Although the library system has an extensive collection and offers very current technology, classes and other
REACH (Research, Evaluation & Analysis for Community Health) is a research group at the University of Nebraska-Lincoln (UNL). They use a scientific approach to uncover the desires and understandings of community members in an attempt to solve larger problems that affect those communities (eg.
Traditional market research reporting can be one-dimensional, limited to presenting study findings as text, numbers, graphs, and charts, often failing to communicate the heart of consumer experience. Video Ethnography is an additional, powerful tool that makes “flat” messages more multi-dimensional and brings research subjects to life. Video Ethnography is akin to documentary storytelling as it enhances observational understanding with its nuances of tone, gaze, and energetic investment. It’s mo
Brands are getting incredibly creative with virtual reality technology, and it’s only a matter of time before this technology becomes accessible and affordable to the masses. Which makes us pretty happy as market researchers. Here’s why
Experience innovation’s key attraction lies in its ability to pioneer paradigms and to uncover inventive ways to attract and satisfy customers. It’s also developmental in nature, which means that it points to the creation of new features, unique benefits, fresh processes and original formats.
Inspiration gives you a new lens of focus, allowing you to isolate insights that are striking and compelling. Inspiration isn’t easy, and it isn’t automatic. Here are some tips for fostering inspiration.
Authentic, innovative research shows us how products fit into the consumers’ lives and what those products mean to them. Understanding the US-Hispanic family relation is a way to see who they are; in turn US companies can seize new market opportunities.
Consumers are rapidly embracing technology in every facet of their lives. As a researcher, whether you consider yourself a traditionalist or technologist – no one is immune to admitting that the waters around us have grown. It is time to work in tandem to provide a new lens for which to see consumers.