
Marketing research company providing research consultation & data collection (qual & quant). Excellent recruitment, 5 unique focus suites. Est. 1960.
Read more about Baltimore Research, A Schlesinger Company »Market research providers of ethnographic research / observational research. Select a company that uses this qualitative methodology, where the researcher observes consumer actions and behaviors associated with everyday life. This method is designed to provide information about how specific products or specific services are used or purchased.
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Marketing research company providing research consultation & data collection (qual & quant). Excellent recruitment, 5 unique focus suites. Est. 1960.
Read more about Baltimore Research, A Schlesinger Company »National/local recruiting for FG,IDI's, Ethnographies,online research,usability tests. Specializing in healthcare professionals/patients,consumers,B2B
Read more about Engage In Depth »Opinions, Ltd. specializes in mall intercepts, pre-recruits and on-site interviewing. 30 owned and operated facilities/studios nationwide USA.
Read more about Opinions, Ltd. (DC Metro) (Branch) »Consumer ethnography interprets daily life rituals such as cooking, communicating, working, and shopping to uncover the motivations and meanings of those behaviors. Ethnographic research delves beneath self-reported attitudes, behaviors, and motivations to understand environmental, social, cultural, and psychological influences on consumers. Ultimately, ethnography creates an interpretive framework for understanding the consumer by determining what internal (emotional, rational) and external (social, cultural, environmental) influences affect perception and motivate behavior. Once uncovered, these insights can be translated into actionable recommendations for marketing, messaging strategy, and product design.
Read more »Traditional market research reporting can be one-dimensional, limited to presenting study findings as text, numbers, graphs, and charts, often failing to communicate the heart of consumer experience. Video Ethnography is an additional, powerful tool that makes “flat” messages more multi-dimensional and brings research subjects to life. Video Ethnography is akin to documentary storytelling as it enhances observational understanding with its nuances of tone, gaze, and energetic investment. It’s more than audio, visual imaging, or words?video is all of these, presented simultaneously in a visual narrative.
Read more »What is Ethnographic Research? Really?
Read more »Being able to observe people in their natural environments gives a much truer picture than simply asking them to fill out an questionnaire.
Read more »2016 Q1-Q2 GRIT Report commentary by Brett Watkins, President of L&E Research, sharing his thoughts on the current state of the market research industry.
Read more »Brands are getting incredibly creative with virtual reality technology, and it’s only a matter of time before this technology becomes accessible and affordable to the masses. Which makes us pretty happy as market researchers. Here’s why
Read more »Smartwatches are one of the most innovative and most coveted gadgets in the marketplace right now, and they are gaining new abilities practically by the minute.
Read more »This article is an exploration of IDIs, in-depth interviews.
Read more »Experience innovation’s key attraction lies in its ability to pioneer paradigms and to uncover inventive ways to attract and satisfy customers. It’s also developmental in nature, which means that it points to the creation of new features, unique benefits, fresh processes and original formats.
Read more »Inspiration gives you a new lens of focus, allowing you to isolate insights that are striking and compelling. Inspiration isn’t easy, and it isn’t automatic. Here are some tips for fostering inspiration.
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