Market research firms providing eye tracking research. Locate a company that can track a respondent's eye movements as they view communication materials. Because special equipment is used, this type of research is typically done in a facility.
One of the largest social media platforms wanted to re-design its popular app and better understand how people used the app (as it was currently designed), as well as see how they responded to new design ideas. However, quantitative reserach that the social media firm had done wasn't robust e