Data Collection Field Services | Independent Field Department
Market research firms that specialize in data collection logistics as independent field departments. Review companies whose responsibilities could include respondent and interviewer recruitment, questionnaire and materials dissemination, interviewer training, interviewing/sampling plan, and the receipt of completed questionnaires.
A national consumer goods company who typically does online surveys with retail shoppers was concerned that they were only collecting feedback from customers AFTER the purchase had been made. They were looking for a quick, agile, inexpensive solution that would enable them to get feedback during