Market research vendors of focus group facility services. See firms that provide a specific place where qualitative marketing research studies are conducted and observed. A facility can be designed to provide a space to conduct and view focus group sessions, one-on-one interviews, triads, usability tests, etc.
A high-end quartz countertop company wanted to conduct pre and post advertising research to test the impact of their commercial campaign in the United States. The commercial aired for 6-weeks on home improvement and DIY television channels. In addition, there was a digital advertising push. The c
The challenge, at its core, was simple; to understand how Sparkling Ice’s® core users perceived and connected with the brand personally. What was their emotional connection to the brand and how did the brand personality manifest itself? Once their current relationship and pe