GreenBook, The Guide for Buyers of Marketing Research.

Molly Lammers

Article January, 2019

The more you know about what’s actually happening in the recruiting room, the more you can rest easy that you are going to get the quality insights you need.

InterQ

Article January, 2018

With digital methods, we’re able to replicate – as best we can – in-person conversations and sessions through online formats that may include webcam focus groups and mobile data capture. If you’re trying to understand which method is preferable – online or in-person focus groups – here is a quick pro and con list of each method.

Gary Frieden, Ph.D.

Article March, 2016 Source: Gary Frieden, Ph.D.

How can we best understand the psychology of focus groups and how can we utilize this knowledge to make the sessions more insightful? Interestingly, more than what happens during the focus group can affect the focus group experience. The recruitment process can set the stage for how respondents begin thinking about the group experience.

Gary Frieden, Ph.D.

Article March, 2016 Source: Gary Frieden, Ph.D.

This article of the series deals with how the psychology of the focus group is affected by what occurs during the focus group and how certain factors impact the overall insights.

iResearch Services Pvt. Ltd.

Article October, 2015

How long is long interview? (Keeping respondents engaged, the tricks of the trade)

InterQ

Article October, 2015

A recent Bloomberg Businessweek article discussed the much-anticipated release of the Model X, but the article’s actual main point was about Tesla’s big bet with the Model X: Courting women drivers.

Anne Hedde, E

Article November, 2014

Anne Hedde, Executive Vice President of Schlesinger Interactive, discusses the topic of recruiting quality respondents.

James Sallows

Article November, 2014

James Sallows, Managing Director of Schlesinger Interactive Europe, ponders if there really are plenty more fish in the sea.

Rob Ramirez

Article November, 2014

Rob Ramirez, Senior Vice President of Strategic Partnerships, discusses creating a better research model through recruiting partnerships.

Allison Rak

Article August, 2014

Over the past ten years or so, there has been a proliferation of innovation in qualitative research.