Client industry / audience: Data Collection,Full Service,Quantitative Research
A manufacturing company with a small market research department (comprising of 2 researchers) needed ad-hoc help with programming online surveys, processing survey data, and compiling research reports. A key objective of this engagement was to dev
2016 Q1-Q2 GRIT Report commentary by Mark Simon, Managing Director of North America & Managing Director of Toluna Digital for Toluna, sharing his thoughts on the current state of the market research industry.
This article will outline strategies for taking full advantage of market research initiatives from multiple sources in order to create comprehensive action plans that will have real results in real market scenarios.
This overview of developing a compelling value proposition is offered to identify and frame any discussions you may wish to have concerning development of a value proposition that will clearly support the company’s positioning strategy.
While finding the right new product or service is a pretty high hurdle in and of itself, there’s also the marketing plan and the often overlooked execution plan to consider. Here are three steps you can take to keep all the parts of the marketing pla
Marketers tend to distrust research and data, even though in principle they agree research is good for decision-making. This article shares tips for getting marketers to bring together principle and practice.
Mark Towery, Managing Director, Geo Strategy Partners
Refocus; Retool; Recover. Your go-to-market strategy and business model need to be revamped to match the current economy's competitive landscape. To re-energize your product and drive sales, hone in on the hidden motivators of your customers and exam
Ann Middleman, Principal, ADM Marketing & Research Consulting
Marketing research has its own calculable ROI. Assessing brand image, employee satisfaction, or new product reception before launch can save a company thousands. Companies should arm themselves with "knowledge-driven" market research instead of takin
View this webinar recording to accelerate your path to deep consumer understanding by tapping into the power of social data to not only understand what people really think and why, but how it can be used to predict future behavior.
View the webinar recording to hear speakers from Consensus Point and Top Box Associates share findings on how Prediction Market research can be used directly or adapted in order to perform volumetric forecasting.
The GRIT Report is designed to help insights professionals better understand where the industry is heading so you can make the right decisions for your organization. Our panel of experts will share their knowledge and perspectives as Gen2's Gregg Arc
Confirmit has compiled a set of practical best practices from our own expertise and from discussions with some of our Market Research customers, to help you overcome challenges linked with survey fatigue.
Microsoft Pulse for Research is a leading solution that gives you instant market research – anytime, anywhere, with any sample size, for free. With our latest offering, Video Pulse, you can now test video content on demand and at scale. Join our team
How can researchers make the most of open questions, especially with the diverse capabilities of modern technology? Listen as SSI Director of Global Knowledge Pete Cape opens up the open question, including a close look at gamification’s benefits and
This webinar will provide an overview of the implications of the Q3-Q4 GreenBook Research Industry Trends (GRIT) Report. Our panel of experts will share their knowledge and perspectives as GreenBook’s Lenny Murphy leads them through an exploratory co
Over the past 100 years market research has gone through many changes. But, since the 1970s we’ve seen an explosion in technological advances, from early computers to modern day iPhones. But, now technology is growing faster than ever and researchers